Genevieve is a public relations and event/product marketing specialist with more than seven years in the industry. A native New Orleanian, Genevieve moved back to her hometown after growing her career and honing her skills in Birmingham, Ala. After seeing a niche in the New Orleans market that her expertise could fulfill, she decided to start Uptown PR in the fall of 2011.

While in Birmingham at a local PR firm, Genevieve was in charge of multiple client accounts, including the firm's largest account- the nation's largest, privately-held retailer. During this time, she was charged with developing and implementing strategic public relations plans which included handling media relations, coordinating media tours and events, and working directly with regional and national media to promote clients and garner earned coverage.

Working with this large retailer, Genevieve promoted regional events throughout the Southeast such as Belk's Charity Sale (16-state market area - Fall 2007 - 2010), Belk's Fashion Preview (a media tour held biannually in the top flagship markets: Charlotte, Raleigh, Nashville, Atlanta & Birmingham) and grand openings/unveillings of new and renovated retail locations. Genevieve also handled media relations and interview scheduling for celebrity personal appearnces such as Kristin Davis, Tim Gunn, Emeril Lagasse and Donald J. Pliner.

Prior to working with Belk, Inc., Genevieve spearheaded a boutique architecture firm account, landing regional and national features in lifestyle publications such as Garden & Gun Magazine, Private Air Magazine, NYTimes Magazine, Southern Accents, Southern Living and Atlanta Homes & Lifestyles.

Genevieve attended Auburn University and received a Bachelor of Arts degree in Public Relations from The University of Alabama in 2005. She is an active member of the Young Leadership Council, Public Relations Association of Louisiana New Orleans Chapter, New Orleans Chamber, The Jefferson Chamber (as a Jefferson Coalition of Emerging Leaders (JCEL) member) and the Greater New Orleans Sports Foundation. This is her second year as a Board Member of the Sustainable Style Foundation (a national organization dedicated to educating, supporting and inspiring people to make sustainable lifestyle choices) and also as a benefactor/supporter of the New Orleans Fashion Council's NOLA Fashion Week. She is also greatly involved with the 504ward, and PRSA New Orleans Chapter.

 



 

Samantha Navarra, a South Louisiana native and Louisiana State University graduate, is the newest member of the Uptown PR team. As an Account Executive at the firm, she is responsible for managing client accounts and projects, drafting press materials and creating and maintaining media relations. She is also looked to for conducting research on the newest public relations tools and applying them to client campaigns when applicable. Her list of duties includes promoting client and agency events along with updating social media sites for a large array of clients.... read more