Samantha Navarra, a South Louisiana native and Louisiana State University graduate, is the newest member of the Uptown PR team. As an Account Executive at the firm, she is responsible for managing client accounts and projects, drafting press materials and creating and maintaining media relations. She is also looked to for conducting research on the newest public relations tools and applying them to client campaigns when applicable. Her list of duties includes promoting client and agency events along with updating social media sites for a large array of clients.

After graduating from the Manship School of Mass Communication at LSU, she was hired as a Leadership Development Consultant for Kappa Delta National Headquarters. During this role, Samantha traveled to 11 states and assisted more than 20 KD chapters with leadership development, officer transition, recruitment assistance or recruitment planning. As a representative for a national organization with over 240,000 members, Samantha learned a great deal about building relationships and communicating effectively.

She also brings experience in fashion public relations to the Uptown PR team. During her time as an undergrad, Samantha spent a summer in New York as a public relations intern at Cynthia Steffe. Throughout her internship, she was responsible for creating a social media plan, writing blog posts as well as coordinating clothing samples with fashion editors at Elle, Vogue and Marie Claire.

Samantha is passionate about the New Orleans community and works with several local nonprofits. As a former intern for Team Gleason, she continues to volunteer and support its efforts to raise public awareness towards ALS. Samantha also serves as a member of the PR committee for the New Orleans Girls on the Run chapter.

Email her at: snavarra@uptown-pr.com